Info-Rich Ads Drive Usage and ROI
After today’s general session where Sensis offered an impressive overview of their transformation, we had an opportunity in one of the afternoon’s breakout sessions to dive further into info-rich...
View ArticleCRM Associates President Dennis Fromholzer Discusses Repositioning the YP...
Dennis Fromholzer, President of CRM Associates presented his views on repositioning the Yellow Pages industry at the International Breakfast held at the YPA annual conference this morning. He stressed...
View ArticleMultiple Yellow Pages Performance Indicators Moved Up in 2009
Dr. Dennis Fromholzer, president of CRM Associates, has been following Yellow Pages usage for many years. He sent to me this week some thoughts that sum up recent data regarding print usage. Thanks to...
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